| CBS Corporation | Famous Players Film Company | Gulf and Western Industries | Jesse L. The original Viacom went defunct on December 31, 2005.ĬBS Enterprises | CBS Inc. CBS now owns any and all copyrights and distribution rights to any programming from Viacom Productions via CBS Studios Productions, LLC, a holding company between CBS Media Ventures and Paramount Television Studios. The original Viacom was folded into CBS Paramount Television (now CBS Studios), but its logo can still be seen during reruns of classic shows. On December 31, 2005, Viacom split into two companies: the second Viacom and CBS Corporation. It was used for the Paramount Pictures logo's byline until 2010, even after the logo for the new Viacom was introduced. The logo was designed by design firm Chermayeff & Geismar, of which has also designed for NBC, PBS, Showtime, Univision, WGBH, & Screen Gems, among others. The logo was nicknamed the 'Wigga Wigga' logo. On January 1, 1990, for the first time in 13 years, the stylized 'V' symbol was retired in favor of a new logo.

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